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Random VAT Facts 1. VAT exemption fails include Lucozade, who failed in their quest to be classified as a 'functional food', Innocent trying to pull off their smoothies as a 'liquified fruit salad' and Pringles who insisted that their crisps were not actually made of potato...2. VAT was introduced as a European replacement for the old purchase tax. This was charged at differing rates according to the luxury of an item.3. Frenchman Maurice Lauré was the first to introduce VAT on the 10th April 1954 however the idea was not his, German Dr. Wilhelm von Siemens dreamed up the concept in 1918. It avoids drawing comparison with a sales tax by only taxing the value added at each stage of production.